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Soften, stretch, and define your natural curl pattern with African Pride Olive Miracle Curls & Coils Texturizer. Infused with olive oil, African shea butter, and herbal oil extracts, this deep conditioning formula gently loosens curls while enhancing manageability and shine. Softens and stretches natural curls Enriched with olive oil, shea butter & herbal extracts Adds moisture, shine & definition Ideal for natural curls and coils Gentle, deep-conditioning formula 1 complete application kit

Transform your hair with African Pride Olive Miracle No-Lye Relaxer Super, a deep-conditioning relaxer formulated to deliver smooth, silky, and manageable strands. Infused with olive oil and tea tree oil, this unique formula deeply nourishes while straightening, reducing dryness and breakage for healthier-looking hair. The rich blend of natural ingredients moisturizes, strengthens, and protects your hair throughout the relaxing process, leaving it soft, shiny, and full of body. Perfect for touch-ups and full applications, this no-lye relaxer system provides long-lasting straightness while minimizing scalp irritation. Whether you want sleek, bone-straight hair or a softer, more relaxed look, this formula ensures frizz-free, salon-quality results with every use. Key Benefits:✔ Infused with olive oil & tea tree oil for deep hydration and nourishment✔ Helps protect against breakage, dryness, and scalp irritation✔ Leaves hair silky, smooth, and full of shine✔ Perfect for touch-ups and maintaining relaxed hair✔ No-lye formula for gentle yet effective straightening Achieve beautifully sleek, healthy hair with the power of African Pride’s Olive Miracle No-Lye Relaxer Super!

Nourish and protect your hair before washing with African Pride’s Strengthening Pre-Wash Detangler. Infused with peppermint, rosemary, and sage, this rich formula helps condition, strengthen, and gently detangle to minimize breakage and prep your hair for a healthy wash day routine. Peppermint, rosemary & sage blend revitalizes the scalp Softens and detangles for easier wash-day management Helps reduce shedding and breakage Ideal for natural, textured, or transitioning hair Size: 12 oz (340 g)

Nourish and strengthen your hair with Africa’s Best Argan Growth Oil. This nutrient-rich formula helps prevent dryness, breakage, and shedding while promoting healthy hair growth. Infused with Argan Oil – Deeply conditions and revitalizes dry, damaged hair Strengthening Treatment – Supports stronger, healthier hair from root to tip Prevents Dryness & Shedding – Locks in moisture for lasting hydration Lightweight & Non-Greasy – Ideal for daily use or scalp massages Great for All Hair Types – Perfect for natural, relaxed, braided, or weaved styles

Alberto VO5 2-in-1 Shampoo & Conditioner is a professional-grade, time-saving structural formula engineered to thoroughly cleanse the scalp ecosystem and condition individual hair fibers in a single step. Infused with strengthening soy milk protein, this multi-action treatment targets dry, damaged, or weathered hair sections directly at the root zone. It establishes a weightless, protective moisture blanket over compromised cuticles, transforming parched, brittle, or limp tresses into a touchably soft, beautifully balanced, and high-gloss style. Advanced 2-in-1 dual-action matrix streamlines your shower routine by delivering high-clarifying scalp purification and essential fiber hydration simultaneously Enriched with Soy Milk to supply structural amino acids and vital proteins that help rebuild weathered hair structures, smoothing down rough cuticles to resist future styling damage Signature 5 Vitamins & Oils blend (Vitamins E, H, C, B5, B3 + natural oils) deeply nourishes every strand from root to tip, working systematically to improve overall flexibility and internal resilience Paraben-Free & Silicone-Free conscious formulation ensures a perfectly clean, weightless finish that completely prevents heavy product accumulation, greasy films, or limp styling results Moisturizes dry, damaged hair precisely where it is needed most, actively balancing the hair's natural hydration core while stripping away dulling oils and residue Bonus Size 15 FL OZ (443 mL) squeeze bottle features a convenient, flip-top design and sleek contours, allowing for clean, seamless product distribution across fine, wavy, curly, or coily hair patterns

Alberto VO5 Daily Revitalizing Shampoo is a professional-grade, nutrient-dense clarifying treatment engineered to thoroughly cleanse the scalp, protect delicate fiber structures, and refresh the hair matrix for daily styling readiness. Infused with structural biotin, this high-performance formula targets dull, tired, or product-laden hair directly at the root zone. It establishes a weightless, protective moisture blanket over individual fibers, transforming limp, weathered, or uncolored sections into a touchably soft, beautifully balanced, and high-gloss style. Daily Revitalizing formulation matrix delivers a balanced, gentle clarifying performance designed to purge styling residues, surface sebum, and daily pollutants without stripping essential oils Enriched with Biotin to supply vital structural support directly to the hair shaft, actively reinforcing natural elasticity and resilience against mechanical combing stress Signature Power of Five system combines 5 essential vitamins (E, H, C, B5, B3) with 5 natural oils to deeply nourish the scalp ecosystem and individual cuticles Paraben-Free & Silicone-Free conscious chemistry ensures an exceptionally clean, lightweight wash that prevents heavy product accumulation, greasy films, or limp styling results Excellent for all hair types, providing a versatile, family-friendly cleansing routine that works safely and effectively across straight, wavy, curly, or coily patterns Bonus Size 15 FL OZ (443 mL) squeeze bottle features an ergonomic shape and convenient flip-top cap, allowing for clean, seamless product distribution and precision dispensing in the shower

Alberto VO5 Extra Body Volumizing Shampoo is a professional-grade, deeply clarifying cleansing treatment engineered to lift away impurities, maximize structural fullness, and provide an ultra-polished luster. Infused with a revitalizing blend of collagen and aloe extract, this high-performance shampoo targets flat, lifeless hair structures directly at the root zone. It establishes a weightless, protective moisture blanket over fragile individual fibers, transforming thin, limp, or weathered tresses into a touchably soft, beautifully balanced, and high-volume style. Extra Body Volumizing matrix delivers maximum clarifying action that plumps up fine, limp strands to build thick, gravity-defying structural body and bounce Infused with Collagen & Aloe Extract to supply vital amino acids and soothing hydration that reinforce individual hair fibers from root to tip without weighing them down Signature Power of 5 Vitamins (Vitamins E, H, C, B5, B3) deeply nourishes every strand, working systematically to improve overall flexibility and internal resilience Silicone-Free & Paraben-Free conscious formulation ensures a clean, lightweight cleansing routine that prevents heavy product accumulation, film buildup, or greasy residue Gently cleanses the scalp ecosystem, producing a rich, refreshing lather that lifts stubborn oils and dander while respecting the hair's natural moisture core Generous 15 FL OZ (443 mL) squeeze bottle features a convenient, flip-top design that allows for clean, seamless product distribution across fine, wavy, curly, or coily hair patterns

Alberto VO5 Island Coconut Moisturizing Conditioner is a salon-quality, deeply refreshing hydration treatment engineered to revitalize parched hair strands, enhance natural body, and provide an ultra-polished luster. Infused with a creamy coconut extract, this high-performance formula penetrates weathered cuticle layers to deeply soften and detangle. It establishes a weightless, protective moisture blanket over individual fibers, transforming dry, frizzy, or limp tresses into a touchably soft, beautifully balanced, and fragrantly radiant style. Moisturizing Conditioner matrix targets the driest areas of the hair shaft, infusing immediate moisture to soften texture and maximize healthy-looking shine Enriched with Coconut Extract to deliver vital nutrients that smooth down rough, unruly cuticles and leave hair with a long-lasting, tropical scent luxury Signature 5 Vitamins & Oils blend (Vitamins E, H, C, B5, B3 + natural oils) deeply nourishes every strand, improving overall structural resilience and flexibility Paraben-Free & Silicone-Free conscious formula ensures a lightweight, clean conditioning routine that prevents heavy product accumulation and greasy buildup Provides effortless detangling slip that melts away stubborn knots instantly, lowering mechanical friction and styling breakage during post-wash wet combing Bonus Size 15 FL OZ (443 mL) squeeze bottle features a sleek, user-friendly contours that allow for clean, seamless distribution across fine, wavy, curly, or coily patterns

Alberto VO5 Island Coconut Moisturizing Shampoo is a professional-grade, deeply refreshing cleansing treatment engineered to lift away impurities, replenish lost moisture, and provide an ultra-polished luster. Infused with natural coconut extract, this high-performance shampoo targets dry, dehydrated hair structures directly at the root zone. It establishes a weightless, protective moisture blanket over fragile individual fibers, transforming parched, frizzy, or limp tresses into a touchably soft, beautifully balanced, and fragrantly radiant style. Moisturizing Shampoo matrix delivers excellent clarifying action that deep-cleanses the scalp while simultaneously infusing vital hydration to soften dry hair texture Enriched with Coconut Extract to supply essential nutrients that smooth down rough cuticle layers and leave a long-lasting, comforting tropical scent luxury Signature Power of 5 Vitamins & Oils (Vitamins E, H, C, B5, B3 + natural oils) deeply nourishes every strand, working systematically to improve overall flexibility and internal resilience Silicone-Free & Paraben-Free conscious formulation ensures a clean, lightweight washing routine that prevents heavy product accumulation, flat styling, or greasy film buildup Gently purifies from root to tip, producing a rich, creamy lather that lifts stubborn surface oils and dander without stripping away the hair's natural moisture core Bonus Size 15 FL OZ (443 mL) squeeze bottle features a convenient, flip-top design and sleek contours, allowing for clean, seamless product distribution across fine, wavy, curly, or coily hair patterns

Alberto VO5 Kiwi Lime Squeeze Clarifying Shampoo is a professional-grade, deeply refreshing cleansing treatment engineered to eliminate stubborn product buildup, target heavy surface oils, and restore natural luster to the hair matrix. Infused with a revitalizing botanical blend of kiwi, lime, and lemongrass extracts, this high-performance formula targets dull, weighed-down sections directly at the root zone. It breaks apart environmental pollutants and heavy styling residues, transforming greasy, limp, or lifeless tresses into an impeccably clean, touchably soft, and beautifully balanced style. Clarifying Shampoo matrix delivers an ultimate-tier deep cleanse specifically calibrated to remove dulling residue, chlorine, and hard water minerals without stripping the hair's essential internal moisture core Enriched with Kiwi, Lime & Lemongrass Extracts to supply a deeply penetrating, plant-derived surge of antioxidant power that smooths down rough cuticles and leaves a long-lasting, crisp citrus fragrance luxury Signature 5 Vitamins & Oils blend (Vitamins E, H, C, B5, B3 + natural oils) deeply nourishes the scalp ecosystem and individual strands, working systematically to improve overall flexibility and resilience Silicone-Free & Paraben-Free conscious formulation ensures an exceptionally clean, lightweight washing routine that completely prevents heavy product accumulation, greasy films, or flat styling results Gently purifies from root to tip, producing a rich, invigorating lather that thoroughly clarifies the scalp while respecting its natural moisture balance Bonus Size 15 FL OZ (443 mL) squeeze bottle features a convenient, flip-top design and sleek contours, allowing for clean, seamless product distribution across fine, wavy, curly, or coily hair patterns