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African Pride
African Pride "Feel It" Formula Peppermint, Rosemary & Sage Strengthening Balm – 4 oz $7.99
African Pride "Feel It" Formula Peppermint, Rosemary & Sage Strengthening Balm is designed to promote edge growth and support a healthy-looking scalp. Infused with Peppermint, Rosemary, and Sage, this balm nourishes the scalp, stimulates circulation, and strengthens the hair follicles. Perfect for maintaining your hair’s edges, this formula helps to improve scalp health while providing a refreshing, soothing sensation. Key Features: Helps promote edge growth and strengthen hair follicles Infused with Peppermint, Rosemary, and Sage to nourish and invigorate the scalp Supports a healthy-looking scalp for optimal hair growth Ideal for maintaining and protecting your edges No Parabens, No Mineral Oil, No Petrolatum
African Pride
African Pride "Feel It" Formula Peppermint, Rosemary & Sage Strengthening Mask – 12 oz $7.99
African Pride "Feel It" Formula Peppermint, Rosemary & Sage Strengthening Mask is designed to promote hair growth and reduce breakage. This enriching mask, infused with Peppermint, Rosemary, and Sage, works to nourish and strengthen the hair while providing a refreshing, soothing sensation. Ideal for dry, brittle hair, this mask helps restore moisture, improve texture, and maintain healthy hair. Key Features: Promotes hair growth and strengthens hair to reduce breakage Infused with Peppermint, Rosemary, and Sage for nourishment and stimulation Helps restore moisture and improve hair texture No Parabens, No Mineral Oil, No Petrolatum
African Pride
African Pride "Feel It" Formula™ Strengthening Conditioner 12 fl oz $7.99
Revitalize your hair and soothe your scalp with the invigorating, deep-conditioning power of the African Pride "Feel It" Formula™ Strengthening Conditioner, this targeted treatment leverages a premium blend of natural herbs to restore essential hydration, minimize breakage, and support a healthy environment for hair growth. Key Features: Signature "Feel It" Tingling Sensation: Formulated to stimulate and refresh the scalp upon application, delivering an immediate, cooling sensory experience that alerts you the ingredients are actively working. Peppermint, Rosemary & Sage Infusion: Packed with a potent combination of natural botanicals. Peppermint helps increase localized circulation, Rosemary aids in strengthening the hair follicles, and Sage works to balance and clarify the scalp. Intense Moisture Delivery: Provides deep-penetrating hydration that detangles hair loops effortlessly, smoothing the cuticles to help tame frizz and restore natural elasticity. Breakage Prevention: Re-fortifies weak, brittle strands from root to tip, improving overall hair manageability while defending against daily styling damage and shedding. Standard Size Availability: Comes packaged in a convenient, squeezable 354 mL / 12 fl. oz. US bottle topped with a clean flip-cap design for easy backbar or shower dispensing. How to Use & Application Tips: After cleansing your hair with a clarifying shampoo, apply a generous amount of the Strengthening Conditioner directly to damp hair, focusing intently from the mid-lengths down to the ends. Massage the product gently into the scalp to fully activate the tingling "Feel It" peppermint blend. For standard conditioning, leave the treatment on for 2 to 5 minutes before rinsing thoroughly with cool water to seal the hair cuticle. For an intensive deep-conditioning session, cover your hair with a plastic cap and sit under a warm hooded dryer for 10 to 15 minutes before rinsing.
African Pride
African Pride "Feel It" Formula™ Strengthening Shampoo 12oz $7.99
Deeply cleanse, clarify, and stimulate your scalp with the invigorating power of the African Pride "Feel It" Formula™ Strengthening Shampoo, this targeted, natural-herbal shampoo is specially designed to sweep away stubborn product buildup while soothing the scalp and supporting a healthy ecosystem for hair growth. Key Features: Signature "Feel It" Tingling Sensation: Features a cooling, tingling scalp sensation upon application, letting you physically feel the active herbal ingredients waking up and refreshing your hair follicles. Peppermint, Rosemary & Sage Blend: Packed with a potent combination of natural botanicals. Peppermint provides an instant cooling, clarifying action; Rosemary works to strengthen strands from the root; and Sage helps condition and soothe irritated or dry skin. Build-Up Removal & Deep Clarification: Effortlessly cuts through styling gels, heavy oils, and grease without completely stripping away your hair's essential, natural moisture. Promotes Healthy Hair Growth: Keeps the scalp clean, unclogged, and stimulated, creating the absolute perfect environment for length retention and stronger hair strands. Standard Size Availability: Comes packaged in a convenient, squeezable 354 mL / 12 fl. oz. US bottle featuring a gold-accented flip-cap for easy dispensing. How to Use & Application Tips: Wet your hair thoroughly with warm water. Apply a generous dollar-sized amount of the Strengthening Shampoo directly to your scalp and work it into a rich, foamy lather. Massage your scalp gently with your fingertips (avoiding your fingernails) to stimulate localized blood flow and fully activate the refreshing peppermint tingle. Guide the suds smoothly down through your hair lengths, rinse out completely with warm water, and follow up with the matching Strengthening Conditioner to restore deep moisture.
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African Pride Black Castor Miracle Braid, Loc & Twist Gel – 8 oz - Elevate Styles
African Pride Black Castor Miracle Braid, Loc & Twist Gel – 8 oz $6.39
Product Overview: A professional-strength styling gel enriched with Black Castor Oil and Coconut Oil. This extra-hold formula is specifically designed to smooth frizz and flyaways while boosting shine, ensuring braids, locs, and twists stay neat, tight, and controlled. Key Features: Extra Hold: Provides a firm, reliable grip to keep protective styles and parts precise. Nourishing Formula: Black Castor Oil supports scalp health while Coconut Oil hydrates. No Flaking: Dries clear without white residue, stickiness, or greasy build-up. Clean Beauty: Free from parabens, sulfates, mineral oil, and petrolatum. How to Use: Apply a small amount to roots or hairline. Braid, twist, or style as desired. Use a hooded dryer or air dry to set.
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AFRICAN PRIDE BLACK CASTOR MIRACLE HAIR & SCALP SEALING OIL – 6 OZ - Elevate Styles
AFRICAN PRIDE BLACK CASTOR MIRACLE HAIR & SCALP SEALING OIL – 6 OZ $5.99
can Pride Black Castor Miracle Hair & Scalp Sealing Oil is a nourishing oil that locks in moisture and soothes the scalp during braided, weaved, or protective hairstyles. Enriched with Black Castor Oil, Tea Tree Oil, and Soybean Oil, it helps to protect the scalp while promoting healthy hair growth and reducing dryness. Key Features: Locks in moisture to keep hair hydrated Soothes the scalp, ideal for braided, weaved, or protective styles Infused with Black Castor Oil, Tea Tree Oil, and Soybean Oil No silicones, parabens, sulfates, mineral oil, or petrolatum 177 mL (6 fl. oz.) size for easy application
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African Pride Black Castor Miracle Hold & Cover Edges – Black – 2.25 oz - Elevate Styles
African Pride Black Castor Miracle Hold & Cover Edges – Black – 2.25 oz $5.49
This edge control delivers sleek, lasting hold while covering grays and thinning areas with rich black color. Infused with black castor oil and designed for growth protection, it provides a smooth, polished look without flakes or greasiness. Covers grays and fills in thinning edges with natural-looking black tint Long-lasting hold for smooth, controlled edges No flakes, non-greasy finish for clean styling Enriched with black castor oil for strength and growth protection Perfect for touch-ups between color treatments Size: 2.25 oz / 64 g
African Pride Black Castor Miracle Twist & Loc Smoothie – 12 oz - Elevate Styles
African Pride Black Castor Miracle Twist & Loc Smoothie – 12 oz $7.99
A moisturizing cream with Black Castor Oil and Coconut Oil for soft hold and deep hydration. Specifically made for twists and locs to reduce frizz and add healthy shine. Key Features: Soft Hold: Defines twists and locs without stiffness. Frizz Control: Smooths flyaways for a neat, polished look. Nourishing: Strengthens strands and prevents dryness. Clean: No sulfates, parabens, or mineral oil. How to Use: Apply to damp or dry hair. Twist or loc as desired.
AFRICAN PRIDE BLK CASTOR BRAID CLEAN RINSE – 12 OZ - Elevate Styles
AFRICAN PRIDE BLK CASTOR BRAID CLEAN RINSE – 12 OZ $5.99
African Pride Black Castor Miracle Braid  Clean Rinse is a specially designed formula that helps cleanse, remove buildup, and soothe the scalp during braided styles and under weaves. Infused with Black Castor Oil, Micellar Water, Coconut Oil, and Peppermint Oil, it helps protect hair against breakage while promoting a clean, refreshed scalp. This formula is perfect for those looking to nourish and protect their hair without the frizz or suds. Key Features: Cleanses and removes buildup during braided styles and under weaves Soothes itchy, dry scalp for long-lasting comfort Ideal for nourishing and protecting edges for gel reapplication No frizz, No suds Infused with Black Castor Oil, Micellar Water, Coconut Oil, and Peppermint Oil Free of Parabens, Sulfates, Mineral Oil, and Petrolatum 355 mL / 12 fl. oz. size for convenient use
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Control Wig Spray 3 In 1 Formula Human Synthetic Hair Conditioner Moisturizer 4oz - Elevate Styles
African Pride Control Wig Spray – 3 in 1 Formula 4oz $3.29
Keep your alternative hair styles looking fresh, radiant, and perfectly managed with the multi-action power of the African Pride Control Wig Spray, this versatile styling companion delivers an all-in-one conditioning treatment specially engineered to maintain both human hair and synthetic fibers. Key Features: Triple-Action 3 in 1 Formula: Cleverly designed to perform three essential maintenance roles—working simultaneously to soften coarse fibers, deep condition dry hair, and provide a brilliant, healthy shine. Dual Hair Compatibility: Formulated with a balanced weight chemical structure safe for use on Human & Synthetic Hair, making it perfect for custom extensions, weaves, and traditional units. Multipurpose Hairpiece Care: Works excellently on a wide variety of daily protective styles—including full wigs, falls & hair pieces, and synthetic braids. Lightweight Moisture Layer: Infuses essential hydration into thirsty fibers without leaving a heavy, sticky product film or creating unwanted synthetic buildup. Travel-Friendly Dispensing: Comes packaged in a convenient, mist-spraying 118 mL / 4 Fl. Oz. bottle capped with a precise finger pump for fast, even mist application. How to Use & Styling Tips: Hold the Control Wig Spray bottle approximately 20 to 30 cm away from your hair piece or braids. Press down firmly on the pump to spray a fine, uniform mist over the entire style. For wigs and hair pieces, gently comb or brush through the lengths using a wide-tooth comb to distribute the product evenly and restore smooth elasticity. For protective braids or twists, spray directly onto your lengths and scalp area to quickly relieve tightness, condition dry synthetic fibers, and introduce a long-lasting, glossy finish. Use daily or as needed to eliminate static frizz and extend the life of your look.  
African Pride Dream Kids Olive Miracle Braid Spray – 12 oz - Elevate Styles
African Pride Dream Kids Olive Miracle Braid Spray – 12 oz $4.59
African Pride Dream Kids Olive Miracle Braid Spray is specially formulated to soothe, moisturize, and protect your child’s delicate scalp and hair. Enriched with Extra Virgin Olive Oil and other nourishing ingredients, this braid spray adds lasting sheen, reduces dryness, and soothes the scalp while helping to maintain neat, beautiful braids and protective styles. Features: Gently moisturizes and conditions braided hair Enriched with Olive Miracle for intense nourishment Soothes dry, itchy scalp and helps prevent breakage Adds shine and softness without buildup Great for protective styles like braids, twists, and cornrows Formulated especially for kids' delicate hair and scalp
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African Pride Dream Kids Olive Miracle Leave-In Conditioner – 15 oz - Elevate Styles
African Pride Dream Kids Olive Miracle Leave-In Conditioner – 15 oz $4.59
Gently care for your child’s curls with African Pride Dream Kids Olive Miracle Leave-In Conditioner. Enriched with extra virgin olive oil and other strengthening ingredients, this lightweight formula helps to moisturize, detangle, and protect delicate hair, leaving it soft, smooth, and manageable. Detangling & Moisturizing Formula – Makes styling easy and pain-free Enriched with Olive Miracle™ – Nourishes and strengthens from root to tip Lightweight Leave-In – No rinsing required Great for Daily Use on Natural or Relaxed Hair Size: 15 oz / 425 g Kid-Friendly – Gentle care for growing hair
African Pride Dream Kids Olive Miracle Quick Bounce Detangling Pudding – 15 oz - Elevate Styles
African Pride Dream Kids Olive Miracle Quick Bounce Detangling Pudding – 15 oz $4.59
African Pride Dream Kids Olive Miracle Quick Bounce Detangling Pudding is designed to quickly detangle and control frizz for your child's hair. Formulated with Olive Oil, it helps to elongate and define curls, coils, and curly styles while leaving hair soft, manageable, and nourished. This detangling pudding is the ideal solution for maintaining smooth, bouncy curls without the hassle of tangles. Key Features: Quickly detangles and controls frizz Helps elongate and define curls, coils, and curly styles Infused with Olive Oil for nourishment and moisture Softens and smoothens hair for easy styling No petroleum Net Weight: 15 oz (425g)
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African Pride Foam Setting Mousse – 8.5 oz - Elevate Styles
African Pride Foam Setting Mousse – 8.5 oz $6.29
Product Overview: This versatile styling mousse is enriched with Extra Virgin Olive Oil and Shea Butter to provide a long-lasting, flexible hold. Its lightweight formula deeply conditions while adding body and shine, making it the perfect choice for wraps, sets, and defining natural curls. Key Features: Flexible Hold: Keeps styles in place without the "crunch," stiffness, or sticky residue. Deep Conditioning: Olive Oil and Shea Butter nourish the hair and scalp during styling. Anti-Frizz: Smooths the hair cuticle to eliminate frizz and flyaways. Multi-Use: Ideal for roller sets, wrap-downs, blowouts, and enhancing natural waves. How to Use: Apply a generous amount to damp hair. Distribute evenly and style into a wrap, set on rollers, or air dry for natural definition.
African Pride Moisture Miracle 5 Essential Oils – 4 fl oz - Elevate Styles
African Pride Moisture Miracle 5 Essential Oils – 4 fl oz $6.39
African Pride Moisture Miracle 5 Essential Oils combines Castor, Grapeseed, Argan, Coconut, and Olive oils with Vitamin E to seal in moisture and add shine to your natural coils and curls. This nourishing oil blend strengthens and protects your hair while enhancing shine and softness. Perfect for everyday use, it keeps your curls hydrated and defined, providing long-lasting moisture without weighing down your hair. Features: Seals in moisture and adds shine to natural coils and curls Infused with 5 Essential Oils: Castor, Grapeseed, Argan, Coconut, and Olive Vitamin E helps protect and nourish hair Strengthens and protects hair from damage No Parabens, No Sulfates, No Mineral Oil, No Petrolatum